Edwina's Blog

Cybersecurity is the practice of protecting internet-connected systems such as hardware, software, and data from cyber-attacks.  It is used by individuals and businesses to protect against illegal access to data centers and other computer networks. An effective cybersecurity strategy can provide a strong security position against an attack designed to modify, erase, destroy or extort an organization's or user's systems or sensitive data.  Any potential access point should have several layers of defense. This provides a layer of protection for linked networks, hardware, software, and data. All employees within any organization who have access to any of these endpoints must receive adequate training on the appropriate security and compliance procedures.  Click to watch the Video:  What is cybersecurity?  ,  5 cybersecurity tips for your small business Click here to read more :  Article- Cybersecurity for SB Small businesses can often be the target of cy...

SEO stands for search engine operation. It is a set of techniques intended to enhance the look, positioning, and functionality of various types of data in the natural search results.  For small businesses, SEO is essential as it allows you to create organic traffic without investing in SERPs (Search Engine Results Pages) or other channel marketing. SEO functions by making particular changes to a website's content and design that will improve its search engine appeal.  A small business can boost the chances of attracting more genuine website visitors by creating more interesting and useful SEO-focused content.  This video will briefly explain SEOs in greater detail  SEO in 5 Minutes Small businesses can effectively compete with big brands in SEO by focusing on targeted, localized, and nice strategies. In order to establish an online presence and compete they must remain creative, consistent & Innovative.  Here are some ways SB can ensure to stay competit...

  WEB 1.0 The oldest iteration of the internet is known as Web 1.0. It is often referred to as the "read-only web" as it represents the first stage of the World Wide Web's evolution. The earliest internet in contrast to subsequent versions was mainly made up of static webpages connected by hyperlinks, it lacked user-generated content, rich media experiences, and interactivity. Connections were typically slow, relying on dial-up modems that significantly limited browsing speed and efficiency.  Web 1.0 is generally associated with the years 1991-2004.  The internet was not created by just one person but rather numerous scientists, engineers, and organizations can be attributed for its creation and success. J.C.R Licklider, Paul Baran & Donald Davis, ARPANET (Advanced Research Projects Agency Network) , DARPA, Vint Cerf & Bob Khan , and Tim-Berners Lee are all key names in the development of the World Wide Web.  WEB 2.0 Web 2.0 featured more user-generated conte...

Some videos to watch before the read !  How cloud can be a game changer for small businesses  https://www.youtube.com/watch?v=HSxpYKlhmEk Cloud computing in 2 minutes :  https://www.youtube.com/watch?v=N0SYCyS2xZA Cloud computing made easy  https://www.youtube.com/watch?v=C9xcR9VRUl4  Cloud-based analytics has become an invaluable tool for small businesses looking to expand without making huge investments in IT infrastructure. Data-driven decisions are now affordable and accessible thanks to cloud computing, thanks to strong analytical tools that were previously only available to large corporations.  Platforms for cloud-based analytics provide scalability and flexibility, enabling companies to gather, store an analyze large amounts of data instantly. This implies that small businesses can accurately predict demand, spot trends and monitor consumer behavior. For example, a small online retailer can use data insights from cloud platforms to track customer pur...