Edwina's Blog

SEO stands for search engine operation. It is a set of techniques intended to enhance the look, positioning, and functionality of various types of data in the natural search results.  For small businesses, SEO is essential as it allows you to create organic traffic without investing in SERPs (Search Engine Results Pages) or other channel marketing. SEO functions by making particular changes to a website's content and design that will improve its search engine appeal.  A small business can boost the chances of attracting more genuine website visitors by creating more interesting and useful SEO-focused content.  This video will briefly explain SEOs in greater detail  SEO in 5 Minutes Small businesses can effectively compete with big brands in SEO by focusing on targeted, localized, and nice strategies. In order to establish an online presence and compete they must remain creative, consistent & Innovative.  Here are some ways SB can ensure to stay competit...

  WEB 1.0 The oldest iteration of the internet is known as Web 1.0. It is often referred to as the "read-only web" as it represents the first stage of the World Wide Web's evolution. The earliest internet in contrast to subsequent versions was mainly made up of static webpages connected by hyperlinks, it lacked user-generated content, rich media experiences, and interactivity. Connections were typically slow, relying on dial-up modems that significantly limited browsing speed and efficiency.  Web 1.0 is generally associated with the years 1991-2004.  The internet was not created by just one person but rather numerous scientists, engineers, and organizations can be attributed for its creation and success. J.C.R Licklider, Paul Baran & Donald Davis, ARPANET (Advanced Research Projects Agency Network) , DARPA, Vint Cerf & Bob Khan , and Tim-Berners Lee are all key names in the development of the World Wide Web.  WEB 2.0 Web 2.0 featured more user-generated conte...

Some videos to watch before the read !  How cloud can be a game changer for small businesses  https://www.youtube.com/watch?v=HSxpYKlhmEk Cloud computing in 2 minutes :  https://www.youtube.com/watch?v=N0SYCyS2xZA Cloud computing made easy  https://www.youtube.com/watch?v=C9xcR9VRUl4  Cloud-based analytics has become an invaluable tool for small businesses looking to expand without making huge investments in IT infrastructure. Data-driven decisions are now affordable and accessible thanks to cloud computing, thanks to strong analytical tools that were previously only available to large corporations.  Platforms for cloud-based analytics provide scalability and flexibility, enabling companies to gather, store an analyze large amounts of data instantly. This implies that small businesses can accurately predict demand, spot trends and monitor consumer behavior. For example, a small online retailer can use data insights from cloud platforms to track customer pur...

 SaaS ERP for SME's SaaS  refers to a cloud-based software delivery model in which businesses/clients can access applications via the internet by the service provider. Businesses can subscribe to SaaS and access software online rather than buying & installing on individual PCs or servers. This way , businesses only pay for what they use and there is no need for large upfront investments. This is especially handy for start-up businesses as they don't have to invest capital in this field and can subscribe to monthly payment plans.    5 minute Breakdown Benefits of using SaaS Cost Effective No expensive hardware or software licenses Accessibility Can be accessed from any location enabling remote working Maintenance The service provider manages updates, security & backups Integration Easy integration with cloud services: Improving workflow and efficiency  ...

Any kind of financial transaction conducted through a digital channel is referred to as a digital payment. These consist of contactless bank payments, digital payment apps ( Apple Pay/ Google Pay), and bank or wire transfers.  Digital payments have increased in recent years for many reasons but we will start with the obvious one, Covid-19! During the critical years of the pandemic cash was looked upon as dirty or contaminated. Governments and businesses made it clear that they preferred consumers to use a contactless method of payment while in-store or even better if you could get the products online and stay at home they recommended the use of online systems for clothes, grocery, and essential needs. This increased the amount of global digital transactions and caused people who were perhaps not familiar with this form of payment to make the change over from cash.  The use of digital payments was already on the up prior to the pandemic also. People have been using e-commerce p...

  Is the South East of Ireland a good place for invest for a Tech Firm? The simple answer is Yes! In my opinion of course. The South East of Ireland includes 5 counties Wexford, Waterford, Carlow, Kilkenny, and Wicklow. This equates to a population of almost 500,000 people. In terms of recruitment, the company would have a great selection if it chose to open in this region. Commuting from county to county is no longer than a 70-minute drive so it could attract talent from numerous towns and cities in the South East.  (A map of the southeast of Ireland which displays towns and cities in the area) Ireland still has one of the lowest corporation taxes for small businesses within Europe standing at 12.5%. As long as the tech firm's annual revenue is less than 750€ million then it will avail of this low tax. Setting up the company in the South East means that they can pay lower taxes and because it would be outside of the Dublin region it means the firms will likely not have to co...